advertising

+LINGO VOYAGER

First concept plays around the basic misunderstanding of the restroom sign in a different country, which can lead to a quite embarrassing situation. Copy reads: ''You won't get caught with your pants down.''

Second idea for execution came to me in the baseball park, where i saw signs for 'Home' and 'Visitors' teams pointing in the opposite directions, not anymore... Copy reads: ''Play on the same field with your business partners.''

+SPELLING BEE

Campaign is based on the images of school kids challenging viewer to try and spell one of the longest words in the English dictionary:

FLOCCINAUCINIHILIPILIFICATION - an estimation of something as worthless

ANTIDISESTABLISHMENTARIANISM - the belief which opposes removing the tie between church and state

+CABOT WRENN CARE

An ad campaign for one of the most versatile and flexible patient treatment chairs on the market.

First concept tells how flexible the chair is to the needs of patients and health care workers using the rubber band metaphor. Copy reads: ''We are more flexible when you can imagine.''